Our alphabet now are brands, logos instead of words, soulless symbolism of our everyday life. SIDAS bring back sentimentalism with nostalgia and tears, which seems lost in our secular life. They directly points out to our deepest feelings and believes, far away from what it is imposed by others.
Von and FIFA2000 together created a new language, full of joy toward our contemporary life. Playing with the naivety inside each of us their intention is clear, fulfill the emptiness with fullness. Through different combinations an even repetitions they give us a new meaning of elements that we already recognized as universal, breaking the alienation that we live in.